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Arguing Persuasively: Rhetoric, Voice, Body Language

Persuasive argumentation combines rhetoric, voice, and body language and uses models such as the five-sentence technique. You learn to build arguments logically and to refute objections.

At a standing table in the atrium, a colleague calmly counters a coworker's objection, counting off her reasons
Duration

55 min

Format

Multimodal

Languages

Über 30 Sprachen

Proof

Teilnahmebescheinigung

Challenge

Good ideas do not prevail on their own. In meetings, negotiations, and presentations, those who argue clearly and come across as credible win. Many employees lose discussions despite having better factual arguments because their structure, voice, or posture is not convincing. Rhetoric is a craft that can be learned with models and practice.

Learning objectives
  • You build arguments using the five-sentence technique and other argumentation models.
  • You recognize unfair argumentation and manipulation techniques and counter them.
  • You refute objections and remain objective and effective in discussions.
  • You use voice, pace, pauses, and emphasis deliberately.
  • You control your body language, eye contact, and posture and come across as congruent and credible.
Agenda
00 Fundamentals of persuasion
01 Building arguments
02 Objections and unfair rhetoric
03 Voice and speaking technique
04 Body language and impact
05 Summary
06 Knowledge check incl. certificate of completion
Target group

All employees who want to develop their communication and collaboration skills in their day-to-day work in a targeted way, particularly when arguing persuasively in discussions.

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Eine Hand blättert in einem grauen Ringordner mit Tabellen, dahinter ein aufgeklappter Laptop

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