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Intercultural Competence: USA

The USA seems culturally familiar, and precisely for this reason its friendly surface is misunderstood as commitment. Your employees learn to handle small talk and negotiations confidently.

Sales manager and two colleagues open a video call with business partners in the meeting room by making small talk
Duration

55 min

Format

Multimodal

Languages

Über 30 Sprachen

Proof

Teilnahmebescheinigung

Challenge

The USA seems culturally familiar, and precisely for this reason the differences are underestimated: the friendly surface is misunderstood as commitment, German directness as rudeness, German thoroughness as slowness. Different expectations regarding pace, feedback, hierarchy, and legal commitments regularly lead to conflicts in projects and negotiations.

Learning objectives
  • Your employees have an overview of the core cultural values: individualism, optimism, pragmatism, competition.
  • Your employees understand the American communication style: small talk, positive framing, feedback culture.
  • Your employees know work and leadership styles, the pace of decision-making, and how hierarchy is handled.
  • Your employees conduct negotiations and presentations in the American style and know the role of contracts and lawyers.
  • Your employees avoid typical German-American misunderstandings and pay attention to etiquette and diversity.
Agenda
00 Fundamentals: values and self-image
01 Communication and small talk
02 Work and leadership styles
03 Negotiation and presentation
04 Misunderstandings and etiquette
05 Summary
06 Knowledge check incl. certificate of completion
Target group

Employees in contact with business partners, customers, or colleagues from the USA, especially in negotiations and presentations.

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FAQ

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Here you will find the most important answers.

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